Media Planning & Buying

LOCAD launches Plano media planning tool

This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective

Published

June 1, 2020

LOCAD launches a first ever Indian PAAS (Planning As A Service) Artificial Intelligence Powered Map Based Data Driven Media Planning Tool named PLANO. The software tool is meant for Media Owners, Agencies and Brands with unique features for each of them.

This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective and other parameters opted in by the planner. Media Owners, Brands and Agencies can have their proposals made out within a few clicks based on Data, Availability and Budget.

“This platform will revolutionize and change the way Planning is currently looked at. With more and more emphasis on digital and technology adoption, we are now just at the right time to introduce such a service that really adds value to all stakeholders and help bring in greater transparency and efficiency”, says Rishabh Mehta, Founder, LOCAD explaining about the tool.

PLANO is integrated with LOCAUDIT Monitoring & Campaign Management Tool through which the media owners can have greater control over their planning and entire inventory management processes. “With real time connect with each other and instant notification and site availability status planners are sure to love this tool. We already seeing huge interest from brands, media owners and agencies for the same”, sums up Rishabh.