Ad Policies & Regulations
Roadblocks for cab advertising in Bengaluru
Cab advertising being viewed as traffic hazard
Even as cab exterior advertising is picking up in Bengaluru, following the BBMP ban on hoardings and other outdoor advertising displays in the city, Karnataka Government’s Deputy Transport Commissioner Shobha M has taken the stance that such advertising poses traffic hazard and not permissible. This was reported in Times of India today.
The city has some 1.7 lakh cabs and the owners and operators are seeing advertising on their vehicles as an additional income source that will compensate for reduction in earnings from the app-based aggregators like Ola and Uber for whom they work.
Apparently, the Deputy Transport Commissioner has also stated that they would want to renew the licenses for advertising on BMTC bus exterior.
-
OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
-
OAC
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
-
International Events
WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
-
Campaigns
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow