Campaigns
A sneak peek of ‘Mirzapur’ on OOH
Amazon Prime Video creates an OOH buzz across 10 major cities to promote the new web series
Amazon Prime Video has added a dash of excitement to the OOH space with its new campaign for the ‘Mirzapur’ series. The OTT channel, which has always relied on the OOH channel, created a splash to launch this Indian crime thriller web series. Handled by Rapport agency, the campaign showcased some action-packed stills from the show and was supported by cluster branding, sole-site presence, etc.
The campaign was deployed at major avenues such as arterial routes, malls, airports, road junctions, metro networks, airports, etc., and had a presence across Delhi, Mumbai, Hyderabad, Bengaluru, Pune, Ahmedabad, Kolkata, Jaipur, Chandigarh and Lucknow.

-
Contracts & InvestmentsMubadala Capital & TWG Global to acquire Clear Channel Outdoor in $6.2 billion deal
-
Markets in FocusGlobal OOH market set for strong growth: Polaris Market Research
-
PeopleBritannia Industries appoints Puneet Das as CMO, Siddharth Gupta elevated to VP- Marketing
-
CampaignsIGP launches two-way interactive billboard for Valentine’s Day gifting