Pari’s fear factor writ large on OOH canvas

The upcoming Bollywood horror movie ‘Pari’ starring Anushka Sharma is being promoted in the outdoor in an innovative way. Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.

The innovations were based on cut-outs and LED lights that amplify the movie’s horror factor. One innovation executed around the Jogeshwari flyover in Andheri is a cut-out of a “ghost and the lead”. The second innovation showcases the ghost and the lead where their eyes are blinking – by way of LED lighting. Another innovation has a mix of both the concepts. The movie release date has been highlighted in the creative to increase to recall factor.  

The campaign has been executed at the prominent locations of the city such as Andheri Flyover, Santacruz Western Expressway and Juhu JVPD Junction.