Campaigns
Hand painted billboards make rare appearance
Mural painters like The Walldogs in the US are keeping alive the traditional art of hand-painted billboards; mural paintings are also giving city landscapes an aesthetic look
The Walldogs, who call themselves a ‘different breed of muralists’ are consciously keeping alive the tradition of murals on street facing walls. Based in the US, the Walldog Movement is seen as a great way for small towns to boost their tourism. The Walldogs are also occasionally engaged in hand-painting billboards for branding and to amplify particular causes.
The Times, London has reported that “on a wall in Brooklyn a team of artists laboured over a massive new painting, working from rigs to render it with brushstrokes on the brickwork.”
“It was art with a message that lonely young men and women could find love with the help of an online dating company. Similar giant paintings have appeared in New York in the past year, suggesting that viewers should run in Adidas trainers, fly with Delta and make more of their Samsung phones,” the report states.
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Campaigns
Hocco chills the festive spirit with Modak Ice Cream on billboards
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Campaigns
Uniqlo launches OOH campaign for their first store in South India
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Insights
Dino Burbidge unpacks the secret sauce of great OOH creative
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Creative Concepts
Signify marks Ganesh Chaturthi with 400 fans and Sea Link illumination