Campaigns
Asian Paints planning onground activities
With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations
Asian Paints recently launched its new corporate campaign called #HomesNotShowrooms with a new TVC that urges people to create and live in their dream home with comfort. To further strengthen this campaign, the brand is planning to initiate on-ground activities.
Amit Syngle, COO, Asian Paints Limited, says: “Har Ghar Kucch Kehta Hai is a summation of our positioning and an expression which is timeless and is as relevant today as it was before. With #HomesNotShowrooms we are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in décor space, Asian Paints also owns the emotion of home more powerfully than any other brand in India.”
The brand has been involved in various CSR initiatives like painting different outdoor locations — from Metro stations in Delhi to slum areas in Mumbai.
-
OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
-
OAC
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
-
International Events
WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
-
Campaigns
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow