PM to inaugurate Kochi Metro on June 17, CHAMS plans best-in-class media on the network

Even as the city of Kochi keenly awaits the inauguration of the Kochi Metro Rail Ltd (KMRL) service by Prime Minister Narendra Modi on June 17, OOH firm CHAMS Branding Solutions India Pvt Ltd that has bagged the exclusive media rights on the Kochi Metro network is gearing up to put up the most advanced digital OOH media assets on the network, in combination with well-crafted traditional formats.

The first phase of Kochi Metro – which is the fastest Metro project to come up – is a 13.4 km stretch. CHAMS, which has won the media rights on KMRL network for a period of 7 years, will be putting up in-station media, outside station media, and in-train media, apart from executing station name branding and train exterior branding. Misbah Salam, Managing Director of the firm, told Media4Growth that his team will look to set up and run India’s most advanced ‘phygital’ OOH on this network.

Salam observes that the nature of Kochi market, the coverage of the Metro network, as also the proven capabilities of CHAMS will all combine into a huge pull factor for a gamut of advertising brands cutting across categories like technology brands, BFSI, automobile brands, FMCG, real estate players, education and healthcare brands, E-commerce players, among others. Kochi Metro runs overland, lending itself to strong advertising opportunities. Besides that, the network also promises to act as the backbone of the city’s urban transportation network while cutting through Kochi’s prominent business and commercial hubs.