Picture Story
Hotstar pads up for ‘The Largest Player Hunt Ever’
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing — symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
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Talks OOH
Designing for safety and revenue: Mayank Gupta on the role of structural aesthetics in OOH Signage
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Events
Jagdeep Kapoor to Chair OAC Organizing Committee
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Talks OOH
Southern Markets show promise, but OOH challenges persist, say industry leaders
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Talks OOH
The future of DOOH: Shubham Choubey on designing for impact