These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly connect with passersby.
The campaign is executed in partnership with OMD Singapore and Moove Media
The campaign transforms 40 of Kolkata’s iconic yellow taxis into moving canvases, each showcasing artwork that captures the spirit of Durga Puja across four decades.
The campaign is executed by Sociowash
The campaign is executed by Posterscope India
The campaign is executed by MOMS Outdoor
The innovative billboards are now live across 15 major Indian cities including Delhi, Mumbai, Bengaluru, Bhopal, Ludhiana, and Amritsar.
Installed at a potholed stretch of road, the campaign features a bright yellow frame with hazard stripes and the line: “the perfect road for Harrier.ev”.
From pandals to billboards, brands marked their presence across Mumbai’s Ganpati celebrations
A first-of-its-kind initiative offering relaxation zone to devotees during Ganesh Chaturthi celebrations