The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
The campaign will run for a month across large format billboards in many cities
The campaign was executed around Bandra Worli Sea-link
The brand campaign highlights the product features
Both national and regional brands occupy vantage positions on the city’s OOH landscape
As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and...
The campaign has been executed in multiple cities including Ahmedabad, Vadodara, Surat, Rajkot, Mehsana, Surendranagar, Gandhinagar, Bhavnagar, Bharuch, Palanpur, Vapi, and Jamnagar
Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance