hollandsnieuwe paints Dutch city centres with colourful Giant Poster campaign

Telecom brand hollandsnieuwe has taken over some of the Netherlands’ busiest urban locations with a high-impact out-of-home campaign, bringing its playful brand personality to the streets of Rotterdam, Utrecht and Eindhoven through a series of eye-catching Giant Posters. 

Designed to stand out in crowded city environments, the campaign features vibrant characters, expressive visuals and bold branding that immediately capture attention. The larger-than-life creatives transform prominent building facades into colourful landmarks, ensuring the brand remains visible to commuters, shoppers and pedestrians throughout the day. 

By selecting high-footfall city centre locations, hollandsnieuwe places its message directly within the rhythm of everyday life. The campaign leverages the scale and visibility of Giant Posters to create broad awareness while reinforcing brand recognition across multiple urban touchpoints. 

The creative approach remains deliberately simple yet impactful. Bright colours, playful expressions and clean messaging work together to deliver instant recognition from a distance, demonstrating how strong creative execution can maximise the effectiveness of large-format outdoor media. 

From towering city-centre façades to prominent roadside locations, the campaign showcases the enduring power of classic large-format OOH. Rather than relying on complexity, hollandsnieuwe uses scale, colour and character to create memorable brand moments that are impossible to ignore. 

With its bold visual identity brought to life across Rotterdam, Utrecht and Eindhoven, the campaign highlights how Giant Posters continue to offer brands a powerful platform for achieving mass visibility and building awareness in high-traffic urban environments.