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Insights3 days ago

“Automation helps you focus on selling, not just executing” – Remi Roques on the OOH industry’s next leap

Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...

Campaigns5 days ago

The Brand Sigma marks 5 years with a DOOH campaign

The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.

Industry News5 days ago

Global Outdoor Advertising market headed for $26.47 billion by 2034

A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...

DDX Asia5 days ago

PixelStar & Dahua are Presenting Sponsors for DDX Asia 2026

The 3rd edition of DDX Asia is scheduled to be held on February 12 and 13, 2026, at Hall No...

Brand Insights5 days ago

When AI met the streets: How CARS24’s Bengaluru billboard turned technology into accountability

Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic...

Company News5 days ago

Online Instruments Pvt. Ltd. expands its offices in Chennai, Hyderabad, and Dubai

These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies and system...

Campaigns6 days ago

Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA

The campaign is executed in partnership with Lemma, Madison Media and Google DV360

Campaigns6 days ago

Adform DOOH platform powers successful AMC and Vodafone campaigns

Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.

Industry News1 week ago

New study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV

Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels

Contracts & Investments1 week ago

ICICI Prudential Mutual Fund secures branding rights at Santacruz Metro Station

The branding rights have been secured in association with Times OOH

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