Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
‘We think through & through as a media owner’
‘We need to make the buying process easier; technology can do that for us’
‘We see the Metaverse as cities where people gather’
‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’
‘I see a lot of opportunities in the OOH space’
‘Strong focus on people, data, technology key to sustained business success’
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
‘We connect digital marketing & DOOH’