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‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’

‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’

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Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath

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