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OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
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Zepto turns Poila Boishakh into a playful OOH moment
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
DS Group extends ‘Living Billboard’ green plantation initiative to Mumbai
As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of...
ZILO translates ‘Try at Home’ into physical OOH
The installation is created by Sakshi Advertising Company
JLR turns London’s Clapham Colossus into a stage for Range Rover Sport
The campaign is executed in partnership with JCDecaux
Daikin turns up the cool with ‘Carefree Summers’ OOH campaign
The campaign is executed in Mumbai, timing it with peak summers
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
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Insights‘Audience measurement will never be effective without asset measurement’
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Creative ConceptsYoshi breaks out into Sydney streets for The Super Mario Galaxy Movie
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Campaigns
DS Group extends ‘Living Billboard’ green plantation initiative to Mumbai
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Campaigns
JLR turns London’s Clapham Colossus into a stage for Range Rover Sport