OOH Sure!
‘We connect digital marketing & DOOH’
‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
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industry updates
Jasleen Kaur elevated to Head of Marketing at Bata India
Ob & Gob serves up a giant sundae moment with motorised billboard at Juhu Beach
Zepto and Philips take festive fashion and garment care to the streets with a live-steaming billboard
Uber backs London’s night-shift workforce with targeted OOH campaign
“OOH needs to reinvent itself to stay relevant”
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
District uses Samay Raina’s signature shirt to announce his live show
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Medimix takes its festive-season campaign to bus shelters across Mumbai, Thane and Pune
Featuring its Natural Glycerine and Sandal Glycerine variants, the one-month campaign used strategically selected bus shelters to build visibility across...
Ocean Outdoor introduces Birmingham’s biggest Out of Home banner
Nintendo is the Lancaster Circus launch partner
NEBULA by Titan takes over Mumbai with large-format OOH and a Sea Link projection for its first India store launch
The campaign is executed by Platinum Outdoor
Mia by Tanishq brings its changing calendar billboard to Bengaluru and Mumbai
The campaign is executed by Platinum Outdoor
Zouk makes a statement this Karwa Chauth with a giant traditional channi
Playing on the association between Karwa Chauth, marital bliss and thoughtful gifting, the tagline encourages husbands to celebrate their partners...
Samsung takes its foldable phone rivalry to the streets with mobile digital billboard in Toronto
Leaning on eight generations of Galaxy Z Fold experience, Samsung Canada uses a tongue-in-cheek OOH activation to take a playful...
Alberta Cancer Foundation turns movie spoilers into a life-saving OOH campaign
The ‘Life-Saving Spoilers’ campaign uses iconic film and television plot twists to encourage people to get mammograms, turning a familiar...
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
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Campaigns
Mia by Tanishq brings its changing calendar billboard to Bengaluru and Mumbai
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CampaignsBlinkit and UNO Flip bring the game’s signature move to a flipping billboard in Gurgaon
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CampaignsMuzz takes a witty approach to finding love with a series of billboards across Mumbai
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TendersStarv Outreach secures five-year DOOH advertising contract at Jamnagar railway station