OOH Sure!
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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InsightsWhy is India’s digital signage market not looking beyond the screen?
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Campaigns
Chandak Vansham’s swinging Ganpati OOH campaign in Mumbai
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Campaigns
Flipkart Minutes serves up Barosi Ghee in a larger-than-life OOH execution
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Campaigns
BRND.ME’s perfume brand Villain puts its Gold Revolver on the move across Bengaluru