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Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
AUGUST 2025
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Creative ConceptsMcDonald’s unleashes “McScream” OOH installation in NYC for Halloween
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Industry NewsGlobal Outdoor Advertising market headed for $26.47 billion by 2034
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Campaigns
The Brand Sigma marks 5 years with a DOOH campaign
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Campaigns
Heineken swaps AI companionship for real beer in cheeky OOH campaign