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Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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SITOOH Keynote by CK Kumaravel, Co-founder CMD of Natural Salon and Spa highlights bold thinking & adaptability
3rd South India Talks OOH Conference underway
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
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Building a powerhouse DOOH media brand
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOHShalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOHMayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
