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Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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International EventsFrom Mongolia to the main stage: ADFEST 2026 Days 2 and 3 in review
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Campaigns
HP builds a billboard in London one printed sheet at a time
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Brand Insights‘I see OOH as a primary pillar, not a secondary thought’
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International EventsADFEST 2026 Lotus Awards: Winners across 21 categories