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Insights23 hours ago

A reality check on the OOH industry by Noomi Mehta

In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at...

Ad Policies & Regulations2 days ago

Bengaluru Corporation body orders strict crackdown on illegal LED hoardings in city

The Commissioner of the Bengaluru Central City Corporation has directed the removal of unauthorized advertisement boards across all six divisions,...

Insights2 days ago

Bridging the gap between LED standards & their enforcement

The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion...

Insights3 days ago

“Mere certification and parameters won’t fix it’

Lab Testing: The Way Ahead for LED Displays? continues with Gangasagar Amula, Director at Absen India, who shares his take...

Campaigns3 days ago

Ghatotkacha takes over Bengaluru to announce Vivaha Bhojanambu

Conceptualised by Mark Creative Agency, the campaign used a Telugu cultural icon to create curiosity around the brand’s launch in...

Campaigns3 days ago

Wolong: The Mastermind takes its story from the road to the screen in Malaysia

This campaign is executed in collaboration between Rodeo, Naga DDB Tribal and Publicis Media

Insights6 days ago

Why India needs its own LED testing standards

In the next conversation, as part of the M4G series, ‘Lab Testing: The Way Ahead for LED Displays?’ Aarun Poojary...

Campaigns6 days ago

Amul turns its billboard into a human pyramid for Janmashtami

A dahi-handi pyramid climbs right up Amul's Janmashtami billboard, breaking open the matki on top.

Campaigns6 days ago

Milky Mist swaps Gokul’s makhan for Skyr this Janmashtami

Executed by Coral Media, with production support from Sakshi Advertising, activation by Zepto in Gurgaon.

Campaigns1 week ago

Häagen-Dazs drives its comeback line straight through Toronto

Executed by Courage for Häagen-Dazs, the playful billboard exchange with Stella Artois played out across Toronto.

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