The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings
The airport has seen highest increase in passenger traffic volume among AAI airports
Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation
This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media
EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
The merged companies will continue to compete with each other and with other out-of-home advertising providers
Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in...
DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
The campaign is executed by MOMS Outdoor
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
The campaign is executed by MOMS Outdoor
Het Graphics and Khushi Advertising executed this campaign to honour Piyush Pandey’s legacy
Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...
The 3rd edition of DDX Asia is scheduled to be held on February 12 and 13, 2026, at Hall No...
Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic...
These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies and system...
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels
The branding rights have been secured in association with Times OOH