An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.
Industry hopes the new policy will not increase the tax burden on the business
A competition for smart city projects will begin soon
On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve...
IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being...
The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the...
Media owners in the city have yet to be notified on the matter; fear major business losses
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
BBMP will take stern action against agencies felling trees
The campaign is conceptualised and executed by Coral Media
The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for...
Spanning across Vidhan Bhavan, Dadar and T2 CSMIA Metro Station, the campaign transforms three of the Aqua Line's busiest transit...
The campaign is executed by Laqshya Media Group
The campaign is developed by AMV BBDO
Podhigai Ads, The Brand Sigma and Shoutout OOH are the three verticals under the group
Phil Blonde, who describes himself as an OOH creator and Grand Prix winner and who regularly shares his observations of...
Industry bodies in the US move to modernize OOH measurement with a new pilot aimed at delivering transparent, interoperable, and...
As March rolls to a close, we at Media4Growth wrap up our special series on ‘Gender Inclusive OOH’ with this...
The congress is going to be conducted from June 3-5 in London
Zeenat Chola, Head of Sales- India Region, FRAMEN, the leading media content distribution platform, shares her take with Media4Growth on...
As part of Media4Growth's Gender Inclusive OOH series, Sajita Sivanandan, AVP & Revenue Head- South, Times Delhi Airport Advertising, reflects...
Prior to joining MMG, Elie held several senior positions at JCDecaux Middle East, including Managing Director, where he played a...
Sharatee Ghosh, CMO and CXO, Aditya Birla Sun Life Insurance, talks to host Meenakshi Menon, Founder, GenSxty Tribe about why...
As part of Media4Growth's Gender Inclusive OOH series this Women's Month, we hear from the men at the helm, as...