The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes...
The media mapping is done by linking updated OOH media data collected over a period of two decades
The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent...
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution...
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in...
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
Plato and Ada are audience targeting and media trading platforms specifically designed for OOH
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
