Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.
Total advertising revenue to grow by 9.5%
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu,...
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and...
The campaign features a dynamic billboard where the model’s kurta changes in real-time, creating a striking visual spectacle that seamlessly...
These slogans were crafted to be hyper-relatable, injecting humor, defiance, and a sense of shared struggle directly into the athletes'...
Blood Cancer United partnered with Clear Channel Outdoor for this campaign
Running for a span of 20 days, the campaign features a captivating visual of a model dressed in elegant, contemporary...
The installation featured four key engagement zones, each carefully curated to evoke the film’s mythical spirit while encouraging audience interaction.
Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8.
The campaign is conceptualised by Howatson+Company
The report’s scope includes multiple segmentation axes, covering five geographic regions - North America, Europe, Asia Pacific, Latin America, and...
A lone Black Phone, fixed to a bespoke street-side installation, beckoned curious commuters to answer its call.
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
The Times Square takeover is the first in a series of activations from Creators 4 Mental Health, with upcoming events...
The campaign is conceptualised by INTO Creative
The campaign is executed by Rapport WW
Snehita moves to Yum! Brands from Jubilant FoodWorks- Domino’s, where she served as Deputy Manager - Marketing.
Nick Shaw, currently Chief Commercial Officer UK, is promoted to UK CEO. He replaces Phil Hall who is promoted to...