The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence...
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The measurement will be done on by audience measurement metric based on traffic count and allow clients to reach a ballpark figure on OTS/ Eyeballs.
Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
