As the founder of Liberty Sky Advisors, and having spent 20 years as a City Equity Research Analyst covering global media, technology and marketing services, Ian...
Jahan joins a panel that will discuss a critical question facing OOH today, as the digital medium continues to hold sway in marketing budget allotment and...
“Supporting OAC reflects our commitment to ensuring that evolution is driven by collaboration, not competition,” says Anant Jain, Director, Proactive In & Out Advertising, while speaking...
The OOH Advertising Awards 2026 contest entered the second round of judging today wherein entries for Group B and C, that include entries in the Media...
The out-of-home media company marks its first association with the OOH Advertising Convention for the event’s 20th edition scheduled to be held on July 24 &...
Running alongside the 20th OOH Advertising Convention (OAC) 2026, OAC Expo will showcase the latest technologies, innovations, products and services shaping the future of the out-of-home...
Santosh, who is the COO at Innocean India, will explore if OOH advertising can adopt the metrics, accountability and precision that have long defined performance marketing.
81 entries from 21 companies have made it to the shortlist across four categories in the landmark 20th edition of the OOH Advertising Awards.
The campaign was executed by Signpost India, with Sakshi Advertising as the production partner.
The campaign is executed in Australia
The campaign is executed on Pune Metro
Created by Revolution360, the campaign transforms traditional billboard frames to mirror Pepsi Max’s redesigned bottle.
Featuring actor Ranbir Kapoor, the campaign combines landmark billboards and high-impact skywalk branding to reinforce Mana Projects' premium positioning across...
The campaign is executed by The Brand Sigma
The fintech company takes centre stage with a bold OOH campaign, transforming the 'invisible' world of digital payments into an...
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
Next in the ongoing M4G series of reverse bidding in OOH, Coral Media Co-Founder and CEO Lekshumanan Annamalai believes reverse...
The new and updated programme to include immersive experiences and augmented reality
Viral announced the move on LinkedIn after a five-year stint at Arvind SmartSpaces, where he led the company’s marketing and...
As digital continues to command a larger share of marketing budgets, industry leaders at OAC 2026 explored why OOH doesn't...
The moving roadshow transformed a truck into a live outdoor experience, bringing Tilara's polycarbonate sheet solutions directly to homeowners, architects,...
Shripad Ashtekar, Managing Director, Signpost India Ltd, in a candid fire-side chat anchored by Dr. Dwarika Uniyal, Pro VC and...
Speaking at OAC 2026, Neil Eddleston, Founder and Director of Runor Data Consulting, took a deep dive into the data-led paths of...
Prior to PepsiCo, Tanvi was with Pernod Ricard
At OAC 2026, Shekhar Narayanaswami, CEO, Times Innovative Media Ltd. and Chairman, IOAA, called on the industry to move beyond...
