The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.
The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the...
Havas Group introduces programmatic trading platform Adcity Solution
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands...
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion...
LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.
The furniture giant transforms city infrastructure into oversized flat-pack visuals, turning its most recognisable packaging format into a bold, city-wide...
By taking this message to public spaces through OOH, Godrej positions itself as a brand that understands both modern household...
For its Boost energy drink, Nestlé transforms traditional OOH into a physical engagement platform that brings brand energy to life.
The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I...
The campaign is executed by Laqshya Media Group
“We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch...
“We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel...
Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across...
Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim,...
Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart...
The campaign is conceptualised by creative agency Creapills
The campaign is executed by MOMS Outdoor
This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create...
“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of...
In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.