Digital Display
Transparent LED screens hold promise for OOH
Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients
Yuchip, one of the foremost LED display manufacturer in China, is taking strident steps to promote transparent LED screens which the firm reckons will be a game-changer for advertising. In a company release, Yuchip refers to a US-based DisplayBank report that claims that transparent LED display will reach $87.2 billion in yearly revenue by 2025 (the total display market will be $223 billion). They say that transparent display will surpass non-transparent displays by 2030.
Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients. The transparent screen increasingly appears in high-end places like high-rise building, museums, science and technology exhibition hall, shopping mall, automotive 4S shop, experience centre, boutique, etc.
LED transparent screen is an improved and innovative product based on the traditional LED strip screen. In the patch manufacturing process, lamp beads packaging, control systems, etc. have made targeted improvements. Coupled with the hollow design structure, the product’s permeability is greatly improved.
-
Campaigns
“Diwali ka Ladoo, Halloween ka Kadoo” – Flipkart Minutes’ quick-shift campaign by DDB Mudra
-
Campaigns
Ballyhoo Media secures exclusive advertising contract with the Staten Island Ferries & Ferry Terminals
-
Campaigns
Platinum Outdoor successfully executes an OOH campaign for Being Human clothing
-
Planning Strategies
PHD India bags Shriram Finance’s integrated media mandate