‘There's a plethora of data available today, the challenge is how to use & structure it’

In Viewpoints By M4G Bureau - April 12, 2024

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.

Coral Media's Creative Vision: Rahul Mago leads firm’s Creative Direction & Execution Wing

In OOH News By Sakshi Sanghavi - April 02, 2024

A team of 6 maestros has been introduced under the wing

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

Eyetalk Media Ventures sets big vision with XL DOOH

In Digital OOH By Rajiv Raghunath - January 17, 2024

XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech

Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9

In OOH News By M4G Bureau - November 10, 2023

Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai

Hyundai unveils unique LEGO installation in Gurugram to promote Hyundai Exter

In Campaigns By M4G Bureau - August 22, 2023

The installation is up at the busy Cyberhub

Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard

In OOH News By M4G Bureau - May 08, 2023

With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

In OOH News By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

Closeup crafts ‘Refreshing DOOH Campaign’ in Ahmedabad

In Campaigns By M4G Bureau - March 14, 2023

Planned by Rapport Outdoor, the campaign promoting ‘Closeup Triple Fresh Formula Toothpaste’ has been rolled out exclusively on DOOH billboards operated by Times OOH.

TagTalk expands DOOH network with presence at trending cafes, premium gyms and colleges in metro cities

In Digital OOH By M4G Bureau - February 23, 2023

Partners fitness centres like Anytime Fitness, Cloud9, SK27 by Salman Khan, Wellness Club by Rahul Dev, and Fit7 by MS Dhoni.