“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...
Plain red and yellow billboards were installed with smell of fries emitting from them
A team of 6 maestros has been introduced under the wing
65% of top 100 OOH advertisers increased their OOH spend from 2022
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.â€
XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech
Global adtech group Moving Walls, whose 'Moving Audiences' software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the...
