Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...
Plain red and yellow billboards were installed with smell of fries emitting from them
The 2nd edition of Gujarat Talks OOH conference will be held on April 23, 2024 in the city of Ahmedabad, at Courtyard by Marriott, where top...
65% of top 100 OOH advertisers increased their OOH spend from 2022
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.â€
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”
XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech
Even as the OOH markets in the southern region enter a new phase of growth, powered by digitalisation and transit infrastructure-led projects, there is immense scope...
Global adtech group Moving Walls, whose 'Moving Audiences' software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the...
