‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

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‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

by M4G Bureau | Jun 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

Spot the van and play a sport

An on-ground activation conducted on the 18th of every month in Bangalore and Goa
Pressing on the need to adopt some kind of play to remain fit and healthy

The van’s first pit stop was at RV College and then moved to Global Tech Park
Towards inculcating the culture of fitness…

Come Out And Play is a movement initiated last year in November during the launch of Virat’s brand One8