Titan appoints OMI as OOH partner
By M4G Bureau - June 13, 2017
Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.
Laqshya Media Group’s recently re-launched Outdoor Media Integrated (OMI) agency has been appointed as one of the outdoor media partners to lead Titan brand’s OOH communications.
This has come about following Laqshya Group's highly successful engagements with the brand in recent times. Atul Shrivastava, Group CEO, Laqshya Media Group, said, “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on the back of our ability to mine data and research for them and create some iconic campaigns for them through this association.”
OOH has been a crucial part of Titan’s media plans. Titan was set up in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company began with making Titan watches and later launched other brands for different target audiences. The watch brands include Sonata, Fastrack, Xylys and Zoop. Tanishq and Mia are jewellery brands from the company while Titan Eye Plus is an eyewear brand. Skinn is the fragrance brand.