Lucknow-headquartered Origins Advertising has tied up with BroadSign International, LLC to incorporate the global player's automated software platform into the OOH firm's LED screen based digital signage network. BroadSign International is the first global provider of cloud-based digital signage software. Origins Advertising will also be handling the Indian execution of BroadSign International's deployments.
 
The integration project is underway at several locations, such as, shopping malls, high street retail stores and major government offices. Also, 14 large format LED displays at transit points, golf clubs and other prominent locations will be revamped with the software.

"BroadSign came highly recommended at Digital Signage Expo,” said Rajneesh Rawat, Co-founder and Managing Director, Origins Advertising. "Its campaign-based platform allows us to efficiently and reliably provide our services to a growing number of customers, securing for us a big competitive advantage in this market.”

"Origins is known as a quality integrator within digital out-of-home and other media channels,” said Skip Beloff, Vice President of Sales at BroadSign. "We are pleased that such an organisation is incorporating and promoting our technology in its solutions to facilitate growth and advancement in the Indian DOOH industry.” 

Origins Advertising has 50 large format digital billboards under the radar of expansion and will add 1,000 smaller screens in the coming years.