Campaigns
Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?
PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow
As the summer season approaches, PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kyun Sookhe Sookhe Hi?’ that suggests that like life is incomplete without friends, food is incomplete without Pepsi.
Along with the TVC, the brand is apparently planning an OOH campaign too, the plans for the same are not revealed so far. For OOH the brand has worked with DDB Mudra in the past.
AUGUST 2025
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Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
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Brand InsightsBillboards that spark cravings – Hocco’s bold take on OOH advertising
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