As the summer season approaches, PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kyun Sookhe Sookhe Hi?’ that suggests that like life is incomplete without friends, food is incomplete without Pepsi.

Along with the TVC, the brand is apparently planning an OOH campaign too, the plans for the same are not revealed so far. For OOH the brand has worked with DDB Mudra in the past.