Ford Mustang makes a roaring entry through OOH in India
By Satarupa Chakraborty - August 26, 2016
Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.
"Ford Mustang stands for freedom of expression and embodies the passion and fun-of-driving inherent in all Ford vehicles. The arrival of Ford Mustang in India needed to stand-out and leave a lasting impression on everyone who experienced our touch-points. We wanted to create an experience that personifies all that this iconic car stands for by innovatively demonstrating its fun-of-driving, legendary engine growl and raw power,â€ Kaushik Prasad, General Manager for Consumer Marketing at Ford India said.
The second OOH display was strategically placed at the high traffic Delhi-Noida Expressway to attract significant eyeballs. The hoarding featured the side profile of the Ford Mustang, depicting a high-intensity drift to demonstrate power and a furiously rotating rear tyre emitting continuous smoke.
Ford Mustang is one of the most followed nameplates across the globe. Since the Mustang first went on sale in 1964, Ford has sold more than 9 million vehicles around the world. In 2015, the first year of its global availability including right-hand drive markets, Ford Mustang became the world's best-selling sports coupe.