Big Bazaar's fashion splash on OOH
By Nabamita Chatterjee - September 21, 2013
Executed by OAP(Outdoor Advertising Professionals) the'Fashion at Big Bazaar', campaign has been rolled out across different cities of West Bengal and Assam.
Executed by OAP(Outdoor Advertising Professionals) the campaign has been rolled out in premium locations of cities such as Kolkata, Siliguri, Durgapur, Burdwan, Asansol, Kharagpur, Haldia, Midnapore, Guwahati, Silchar, Jorhat & Agartala, thereby covering the major places of West Bengal and Assam respectively. Kaushik Mitra Chief Operating Officer- East, OAP, says in this regard, "For Kolkata we have used billboards & Metro train branding whereas in rest the region, only billboards have been deployed. Further, we are about to create a 3D cut-out on a billboard and'FBB' would be done up in LED.â€
Indeed, for the Big Bazaar's fashion campaign, outdoor played the role of prime media vehicle to drive the imagery giving a much safer and cost effective option to the brand in comparison to other media platforms available.