We are pleased to announce 3rd Edition of UP Talks OOH on 9th October in Lucknow (Uttar Pradesh), presented by Origin Advertising. Uttar Pradesh, a state known for its rich culture and heritage, is also a promising and growing economy. Uttar Pradesh provides a huge platform for out of home advertising. With more than 600 media owners who own various media properties, the size of OOH advertising industry is pegged at Rs.100+ crore. The State has more than 70 districts and apart from Lucknow and Kanpur there are 10 more districts which are quite active in the business of OOH advertising.
3rd edition of UP Talks OOH will focus on Brand marketers who spend on the medium. Their perspective will be critical and important to not only media owners but also everyone connected with the medium to develop it better. So be there and be a part of the Vision for UP’s New Cityscape.
This forum will put on the table some crucial issues that hinder the growth of OOH in this particular region. The forum will also focus on the role that the OOH community can play in realizing the plans of Civic Body in terms of beautifying and developing infrastructure.
Looking forward for your team participation in UP Talks OOH 2015
'Is Regional Market Ready for Growth? Challenges & Opportunities'
National Director – Planning, Madison
She currently works as National Director – Planning with Madison OOH. She deconstructs the entire gamut of out of home (Outdoor, Experiential & Rural) through data, insights & strategic thinking. Prior to Madison, she has worked with Kinetic, JCDecaux, Initiative & Hindustan Times. She has extensive experience in Strategic Planning, Marketing Communication, Data Analytics and Research. Throughout her career, she has worked on brands like HUL, ICICI Bank, Airtel, Citibank , Fiat Motors, TATA Motors & Nivea etc. In her leisure time, she follows Trend spotting, Neurosciences & economics.
'OAAA Agenda & Challenges to achieve the same'
Vice President, OAAA, Lucknow
'OOH industry’s Current status & Growth in Uttar Pradesh : A statisical overview'
Yerramalli Srinivas Raju
VP-Planning & Insights, Milestone Brandcom
Highly productive, innovative & profit oriented media professional with more than 10.5+ years of experience. With a proven background in crafting media strategies, marketing communication designing and implementing successful cutting- edge strategies to drive business and increase profitability.