UK's Primesight launches ad sales navigational tool PILOT

Primesight, one of the foremost OOH media owning firm in the UK, has announced the launch of its new ad sales navigational tool, PILOT. This tool will improve flexibility of access and accountability in reporting for clients and deliver spot by spot playout reporting. This is delivered by connecting to automated marketplaces and allowing campaigns to be planned with real-time availability to best suit audience requirements.

The first of its kind in the DOOH industry, PILOT will give brands the ability to buy any “Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

SOT also enables DOOH purchase based on percentage of time exposure which can be varied as necessary, offering brands more flexibility and targeted planning.

Across Primesight’s portfolio of over 500 screens, the tool is connected via API to Route audience data enabling instant audience profile and selection analysis and it can also accommodate third party data.

Naren Patel, CEO at Primesight said: “Digital Out of Home is still a relatively new medium and Primesight wanted to lead the way in how we sell it to our clients. PILOT is the result of in-depth market research and client and specialist conversations about what we can do to improve our services. Digital is a flexible, accountable and immediate medium and we believe PILOT is the best way to take advantage of the opportunities DOOH offers.”