Taxitop, a start-up offering digital media on the top of cabs is rolling out unique initiatives to provide ROI to their clients. The young media owning company has rolled out an offer for the masses to spot their media, click its images and share with them via social media to stand a chance to win a couple movie tickets for free of cost. These ads are running on their media between different advertisement spots witnessed by a good number of people.

“Close to 35 people in last 10 days have responded us with images of our media. This CTA clearly demonstrates that there is no attention leakage on the outdoor media by the audience however, there is a requirement of some creativity and uniqueness in the messaging to attract them”, shares Harshvardhan Mahipal, Founder of Taxitop Media. These ads have been running on their 40 cabs of network running in Kolkata.

Harsh also adds that this helps in giving the data and profile of our audience which their clients can target depending upon their TG and marketing objectives with the help of an inbuilt software that records information such as the time and place where the ads are displayed. The software also identifies the location the ad displayed for instance residential zone, corporate zone or commercial zone.

The company has plans to increase their network of cabs in Kolkata and other metro cities.

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