Sharekhan engages employees with out-of-the-box activities
By Ria Banerjee - September 21, 2017
Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas
Kolkata-based Ideazfirst rolled out an on-ground activity for Sharekhan by BNP Paribas at DLF- 1, Rajarhat. A kiosk desk of 12ft X 12ft along with the brand colour floor carpets was set up for the busy IT employees to engage them in some de-stressing and non-traditional games like Hoverboard, Spin the wheel, Magnetic Darts. An event of four day on-ground activities was organised where 500 people engaged themselves to set them free from their hardcore busy schedule.
Rajesh K Kishanpuriya, the Founder and CEO, Ideazfirst Marketing Services said, “After the branding revamp of Sharekhan which was acquired by BNP Paribas in November 2016, the financial markets were gradually improving, and a lot of IPOs were coming up after a long break. Sharekhan wanted to regenerate confidence among the retail investors and hence this activation was planned to reach out to more than 10,000 employees working in DLF IT Park in Rajarhat. It was a great experience.”