Savlon hits the streets to promote Swasth India

Hand hygiene though a significant element in the process of preventive care and infection control and a basic and a simple step to stay healthy, is often ignored by many. On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the need to ‘Ask for Clean Hands’. The genesis of this initiative was a simple observation of how hand hygiene is often ignored while indulging in street food which is a common affair in India.

‘Ask For Clean Hands’ was an educative initiative that encouraged consumers to ask for clean hands by ringing a bell kept at select street stalls. Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Ltd., said, “Hand hygiene is a critical issue and is often ignored in the popular street food culture that thrives in India. Savlon Swasth India Mission’s ‘Ask For Clean Hands’ was a unique initiative that encouraged consumers to demand for clean hands while indulging in street food.”

Ask for Clean Hands by ringing the Savlon Swasth India bell is one of the various exciting tools being deployed to help initiate the habit of hand washing with soap or a handwash. The initiative in its introductory phase was rolled out to some of the most frequented street food clusters in Delhi, Mumbai and Kolkata. Savlon Hand Wash sachets were provided to encourage all these vendors to clean their hands well before serving food.

The programme has already reached out to more than 11 lakh children. Earlier this year, the programme also collaborated with Indian Railways to introduce hand wash sachets in select trains.