Raymond’s ‘Complete Man’ arrives in style
By M4G Bureau - January 09, 2020
The innovation executed at conveyer baggage belt is to showcase the various new formal wear looks
Raymond’s showcases ‘Complete Man’ at Indore International Airport in association with Times OOH where the first man mannequin is installed over the conveyer baggage belt to showcase the various new formal wear looks of the brand available at prominent stores across the city.
Motilal Vijaysen, Director - Raymond comments on the campaign, “Indore Airport has been recently recognised as the best airport in APAC under the 2-5 million passenger category by Airport Council International (ACI) and it continues to raise benchmarks in customer service and infrastructure. Besides registering a footfall growth of nearly 40% in 2018-19, it also launched International operations to Dubai, becoming the first international airport in Madhya Pradesh”.
“At Times OOH, we believe in bringing world-class airport media advertising opportunities to our brand partners that enable them to capture the imagination of their target audience in the most effective yet creative ways. Raymond’s ‘Complete Man’ installation was aimed at grabbing the eyeballs of business travellers of this vibrant commercial hub with its sleek look and fit while highlighting the premium feel that has always been associated with the Raymond brand.” said Dhanraj Israni, Product Head- Airports at Times OOH.