Nestlé goes outdoor to promote 2 new beverages
By VJ Media Bureau - July 28, 2014
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR

The campaign was deployed on various formats such as unipoles, bqs, gantries and pillar branding in Gurgaon. In Delhi, the campaign ran on arterials roads and at high traffic locations like SDA Market, South Extension, Defence Colony, Green Park, etc.
A clutter-breaking innovation was also done to highlight the products which displayed the product's cutouts moving on a hoarding.
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Nestlé
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