Campaigns

MRF Perfinza becomes centre of attraction at Mumbai Airport

The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH

Published

December 15, 2017

Bhawana Anand

Tyre major MRF stands out at the Chhatrapati Shivaji International Airport, Mumbai with a stellar display for the promotion of its recently launched luxury and premium range of passenger car tyres MRF Perfinza, targeting premium & luxury car owners and potential customers. The LED structure of a car with the new tyres has been stationed in the activation area of the airport attracting the undivided attention of the flyers. The media rights of the airports are handled by Times OOH and the display structure has been designed by The Social Street agency.

The activation area of the airport has been strategically selected to grab the attention of 45 million passengers a year to highlight the brand product; the brand has signed the deal for a year with Times OOH. Along with the OOH, the iconic display is gaining traction on social media as it is successfully becoming part of flyers’ social media posts.