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Home » Campaigns » Kansai Nerolac renders ‘Rang De Maharashtra’ colourful
Kansai Nerolac renders ‘Rang De Maharashtra’ colourful

By VJ Media Bureau - March 30, 2018

Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’

In a bid to create awareness on social issues and to further involve people in community development at the grassroots level, Maharashtra Village Social Transformation Foundation (MVSTF) in association with Kansai Nerolac Paints and Tata Trusts today launched first of its kind state wide campaign – Rang De Maharashtra (#RangDeMaharashtra) -- on the occasion of ‘International Colour Day’. 

International Colour Day is celebrated on the March 21 every year. Both the organisations decided that there cannot be a better way to celebrate it than to leverage the power of paints to transform the lives of those who are disconnected from the mainstream and represent it with vibrant colours. 

The initiative is part of Maharashtra Village Social Transformation Foundation’s (MVSTF) mission to transform 1000 villages of the state. The mission is to converge the developmental efforts between the Government of Maharashtra and Corporate India. As a part of the mission, partners provide financial resources to MVSTF, along with domain knowledge and expertise to bring about sustainable change in key development areas. 

The project covers 120 Gram panchayats from 11 districts – Amravati, Yavatmal, Wardha, Gadchiroli, Chandrapur, Beed, Aurangabad, Nanded, Parbhani, Raigad and Nandurbar. The initiative is aimed at community mobilisation and enabling better cohesion in village activities. The main aim is to create awareness about the mission and focus on crucial aspects like - education, sanitation, health & nutrition and gender equality. 

Through this initiative MVSTF and Nerolac Paints intend to refurbish and repaint the village walls with social messages for community development. Various artists, CM Rural Development fellows, government officials and corporate volunteers will take part in this unique initiative, thus, striking a dialogue with their rural peers via creative interventions.  Leading schools and colleges from various districts of the region are expected to take part in the initiative. 

Speaking about the initiative, Chief Minister of Maharashtra Devendra Fadnavis said in a release: “Rang De Maharashtra is a unique initiative as it aims at painting 350 institutions from 11 districts and 120 gram panchayats with social themes and messages. I congratulate Kansai Nerolac Paints Ltd. and Tata Trusts for joining hands with Maharashtra Social Village Transformation Foundation to implement this campaign in letter and spirit. It will not only make the schools, anganwadis and gram panchayats building colourful but it will lead the community towards increased awareness, better learning facilities and sense of ownership for village and its surroundings besides greater community participation. I wish the campaign all the success.”

Peeyush Bachlaus, GM - Marketing, Kansai Nerolac Paints Ltd., said “Nerolac Paints has a strong belief in the role played by painting in bringing alive a transformation, both visual and societal and we are glad to join hands with MVSTF on their journey to transform villages across of Maharashtra. It is a very noble initiative being supported by the Govt. Of Maharashtra and it is a significant step up from our recent village transformation work at Sarheta, near Alwar, Rajasthan. There could not have been a better way to commemorate the International Colour Day”

Sharing his perspective, Ramnath Subramaniam, CEO, MVSTF said, “At the outset, I would like to thank Kansai Nerolac Paints for partnering with us for such a noble and innovative cause.  Such kind of joint interventions are needed to transform the rural landscape of Maharashtra." He further added, "This initiative to paint schools, anganwadis and gram panchayats will be a huge step towards improving educational outcomes by creating a better learning environment for the students in these areas".  

“For Tata Trusts, the community has always been central to everything we do. We have often found that the best course of action to affect change can be generated through community involvement. Through ‘Rang De Maharashtra’, we aim to bring to life the tenets of community-driven engagement, cohesion and development that we regard highly at the Trusts” said Abhishek Poduri, Head- Special Projects, Tata Trusts.

 

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