Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
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CampaignsPiyush Pandey paid tribute through citywide OOH displays
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CampaignsGodrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
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Industry NewsNew study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV
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CampaignsBengaliShaadi.com takes over Kolkata Metro with localized OOH campaign