Campaigns

India Today gets up & close to Bangaloreans

The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”

Published

May 30, 2018

M4G Bureau

India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.

Related Topics:Campaign CupShup India Today media4growth

Up Next

AC brands queue up at JCDecaux bqs

Don't Miss

Vodafone promotes Business Services at airports

Daily Newsletter

Subscribe to receive the latest OOH
industry updates

Latest
Trending
Videos

Campaigns18 hours ago

Dunkin’ brings its bold flavors home with new OOH campaign

Ad Policies & Regulations18 hours ago

Maharashtra Govt issues statewide resolution for hoardings on Government land

Uncategorized19 hours ago

HYUE launches high-impact OOH campaign

Contracts & Investments2 days ago

DoohClick launches in Canada with Movia partnership

Creative Concepts2 days ago

Fastrack UFO Collection lands on billboards with 3D installations

Campaigns8 months ago

Puma becomes PVMA for PV Sindhu

Innovative Use5 months ago

HOCCO’s Aamchi campaign brings mango tree to Ahmedabad

OAC1 year ago

Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024

Campaigns3 years ago

Blinkit in association with Kinetic India goes all Bollywood

Campaigns12 months ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!

OOH Sure!2 years ago

‘Let’s create an empathetic space for women’

OOH Sure!2 years ago

‘It won’t just be a man’s world anymore’

OOH News2 years ago

‘We’re actively exploring acquisitions and working to increase our inventory’

Gallery2 years ago

A habit of success at Prakash Arts

OOH Sure!2 years ago

‘OOH is an important channel to connect with corporate audiences’

Current Opening

Sales Executive

Established B2B Media and Events Group VJ Media Works is looking for sales executives

Digital Marketing/Social Media Executives

Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

More Current Opening

Media Owners

More Media Owners

Showcase

Campaigns3 days ago

Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai

Strategic placement of these billboards in high-traffic areas, as seen with the bustling street scene captured at night, ensures maximum...

Creative Concepts3 days ago

Swiggy sets rats running to highlight on-time delivery promise

The installation is placed at Carter Road in Mumbai

Campaigns6 days ago

Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner

The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.

Campaigns7 days ago

“Sabse Pehle Life Insurance” campaign goes Pan-India

The campaign is live across 40 Indian cities

Creative Concepts7 days ago

Unilever deodorants go big at Tesco UK with immersive OOH installations

These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store...