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Home » Campaigns » Essilor's outdoor vision unfolds with'Apne Ankhon Ki Sochiye'
Essilor's outdoor vision unfolds with'Apne Ankhon Ki Sochiye'

By Preethika Kotian - July 29, 2015

Essilor launches an outdoor initiative to create awareness about the need for proper eye care

Essilor India, a subsidiary of Essilor International kick started a 40 day campaign in Lucknow to encourage people to take a keen interest in their visual health. The "Apne Ankhon ki sochiye” campaign is aimed at educating masses about the benefits of visual health. It focuses on the simple step of getting your eyes tested and wearing spectacles if needed, to correct vision. Another focus of the campaign is to inculcate the importance of getting an annual comprehensive eye exam, which helps in early detection of eye related issues.

Essilor inaugurated the campaign on 23 July, with a walk for vision flagged off by flamboyant Indian batsman, Virender Sehwag who not only participated in the walk but also was the first to get his eyes screened. The "Apne Ankhon ki sochiye” campaign is strongly supported and endorsed by Vision Impact Institute, Vision 2020, IVI (India Vision Institute) and OCI (Optometry council of India).

Essilor has tied up with more than 100 leading eye care professionals in Lucknow to provide free eye screenings to people, and educate them about eye care. They will be facilitating eye screenings at various schools, colleges, residential societies and other populated areas across the city.

"Nearly half of India's population needs vision correction. Despite high rates of literacy, eye care awareness in the city of Lucknow is limited. Based on findings, 70% of the reasons for uncorrected refractive errors are non-financial such as lack of awareness, avoidance and lack of priority. We want to bring focus to eye care and how vision correction can lead to change in every person life” said Mr. Shiv Kumar J, CEO, Essilor India.

The campaign also serves as a promotional ground for the wind range of spectacle lenses that Essilor offers, which include, "Varilux" range of Progressive Lenses, "Crizal" Hard Multicoated Lenses, "Optifog" anti-fog technology, "Airwear" polycarbonate lenses to suit all lifestyles and "Titus" Hard Coated Lenses - which have set benchmarks for quality and performance. Besides these products, Essilor has an impressive array of photo chromic, tinted and high index lenses as well as lenses for special applications. Essilor also has brought international best practices into India in the areas of training and promotional activities.

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