Craftsvilla goes outdoor for their new communication
By VJ Media Bureau - August 01, 2016
Kinetic India executed the Craftsvilla campaign across seven towns including Delhi, Ahmedabad, Lucknow, Chandigarh, Ludhiyana, Indore and Jaipur.
On this association, Manish Kalra, Chief Business Officer, Craftsvilla said, "We use OOH as a reminder media and have followed a focused approach while developing our outdoor campaign. The emphasis was to reach out to core audience in select cities and in high reach and impact locations. A right mix of outdoor hoardings and other options like metro train branding and pole kiosks were chosen in these cities. Our outdoor agency, Kinetic has created a perfect mix of quality sites to create an impact for the campaign."
Commenting on same, Yusuf Merchant, Associate Vice President - West Head, Kinetic India said, "We micro-targeted the audience at the areas of their interest and were successfully able to pull off brand communication raising the bar of strategy and scheduling meeting the campaign objective."