AVOID is the new message from DSP MF
By Bhawana Anand - March 18, 2020
The leading BFSI company rolls out a moment marketing campaign to educate masses about COVID-19
After spreading awareness about tax saving schemes, DSP Mutual Funds is back with yet another massive OOH campaign highlighting the preventive measures for Coronavirus now spreading in India. This is a moment campaign by the BFSI major where a mix of media bouquet has been taken in Mumbai to share essential dos and don’ts to avoid getting infected.
The highlight of the campaign are keyworks like AVOID, CLEAN and WASH along with a helpline number to assist the masses at the time of emergency. It is learnt that the brand has replaced its BACHO campaign creative with COVID 19 campaign retaining the same iconic sites.
Along with hoardings, bus shelters and bus panels have also been efficiently utilised for the communication. This campaign is also rolled out by Milestone Brandcom.