"Domain expertise can make outdoor do wonders"

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

Yogesh B Dutta says the key reason behind CP Plus opting for OOH as a major advertising vehicle was to create a mass appeal for their products. “We believe that security is no longer a luxury for VVIPs but an absolute necessity. This is exactly the message that we tried to communicate through simplest of text and creatives of our OOH campaign,” he says, while adding that “you can’t dish out all your information through OOH but what you can positively do is creating a buzz. And, only freshness can bring you that.” He further explains, “We have not stopped working on bringing more freshness to our outdoor creative. Last year, we used multi colours and this year we have used a single colour to cut down the clutter.”

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