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Creative Concepts1 day ago

Seoul sees Nike’s latest football impact installation

This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...

Brand Insights1 day ago

Inside Nexus Malls with Nishank Joshi: A glimpse into the future of Mall Media

In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...

International Events2 days ago

WOO 2026 Annual Congress to be held in London

Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...

Brand Insights2 days ago

Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook

Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...

Industry News2 days ago

New OAAA study reveals OOH drives travel destination decisions

Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where...

Industry News5 days ago

New OOH Kantar study: OOH outperforms key channels, fills marketing gaps

According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV...

People5 days ago

Deepali Naair joins Biocon Biologics as Global Head of Brand & Corporate Communications

Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and...

OAC6 days ago

‘OOH needs to show who and what it can be!’

In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath...

OAC6 days ago

Audience, accountability & agility: OAC panel decodes the missing factors in OOH

In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from...

OAC6 days ago

Industry leaders explore the path to take OOH beyond commoditization

In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being...

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